Brands and Strategies of Self-Presentation on Facebook

Research about self-presentations on Facebook has just begun to attract researchers’ attention. The aim of our study is to understand the types of interactions between brands and strategies of self-presentation on Facebook. Our findings reveal four different strategies for self-presentation in interaction with brand.



Citation:

Mohamed Slim Ben Mimoun and Oussama Ammar (2013) ,"Brands and Strategies of Self-Presentation on Facebook", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 95-97.

Authors

Mohamed Slim Ben Mimoun, Skema Business School, France
Oussama Ammar, Skema Business School, France



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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