Brands and Strategies of Self-Presentation on Facebook

Research about self-presentations on Facebook has just begun to attract researchers’ attention. The aim of our study is to understand the types of interactions between brands and strategies of self-presentation on Facebook. Our findings reveal four different strategies for self-presentation in interaction with brand.


Mohamed Slim Ben Mimoun and Oussama Ammar (2013) ,"Brands and Strategies of Self-Presentation on Facebook", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 95-97.


Mohamed Slim Ben Mimoun, Skema Business School, France
Oussama Ammar, Skema Business School, France


E - European Advances in Consumer Research Volume 10 | 2013

Share Proceeding

Featured papers

See More


Mining Consumer Minds: How Airbnb Hosts’ Motivations Affect Their Retention and Pricing Decision

Jaeyeon Chung, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA
Yanyan Li, Columbia University, USA
Oded Netzer, Columbia University, USA
Matthew Pearson, Former User Experience Researcher at Airbnb

Read More


Exposing the Lie Beneath Hypertext Marketing: Implications for Trademark Violation

Laura R Oswald, Marketing Semiotics

Read More


In Pursuit of Imperfection: How Flawed Products Can Reveal Valuable Process Information

Erin P Carter, University of Maine
Peter McGraw, University of Colorado, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.