Brands and Strategies of Self-Presentation on Facebook

Research about self-presentations on Facebook has just begun to attract researchers’ attention. The aim of our study is to understand the types of interactions between brands and strategies of self-presentation on Facebook. Our findings reveal four different strategies for self-presentation in interaction with brand.


Mohamed Slim Ben Mimoun and Oussama Ammar (2013) ,"Brands and Strategies of Self-Presentation on Facebook", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 95-97.


Mohamed Slim Ben Mimoun, Skema Business School, France
Oussama Ammar, Skema Business School, France


E - European Advances in Consumer Research Volume 10 | 2013

Share Proceeding

Featured papers

See More


Understanding Trust Formation in Peer-to-peer Social Commerce

Lena Cavusoglu, Portland State University
Deniz Atik, University of Texas Rio Grande Valley, USA

Read More


Corporate Social Responsibility and Dishonest Consumer Behavior

In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA

Read More


Using multi-methods in behavioral pricing research

Haipeng Chen, University of Kentucky, USA
David Hardesty, University of Kentucky, USA
Akshay Rao, University of Minnesota, USA
Lisa Bolton, Pennsylvania State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.