Beyond the Dyad Migrants-Dominant Society: Migrants’ Distinction and Affiliation With Other Migrants

Previous research on migrants’ use of consumption appears to have ignored how similar ethnic minority groups use consumption to engage with each other. This paper explores how Ghanians migrants in Britain maintain their sense of ethnic identity, whilst immersing themselves within other Black diaspora. Central to this process is consumption.



Citation:

Andrew Lindridge, Ben Diabah, Anne Smith, and Luca Visconti (2013) ,"Beyond the Dyad Migrants-Dominant Society: Migrants’ Distinction and Affiliation With Other Migrants ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 214-214.

Authors

Andrew Lindridge, The Open University Business School
Ben Diabah, The Open University Business School
Anne Smith, The Open University Business School
Luca Visconti, ESCP Europe Business School



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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