Fakes and Fashion: Understanding Counterfeit Crisis in the Middle East

This research examines the determinants of consumers’ willingness to buy counterfeit brands in UAE, using three stages: a projective technique, an exploratory stepwise regression modeling, and a confirmatory structural equation modeling. We found that frequent change in fashion is the dominant driver of willingness to buy counterfeit brands.



Citation:

Kaleel Rahman, Rajendra Mulye, and Gaurangi Laud (2013) ,"Fakes and Fashion: Understanding Counterfeit Crisis in the Middle East", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 90-94.

Authors

Kaleel Rahman, RMIT University, Australia
Rajendra Mulye, RMIT University, Australia
Gaurangi Laud, RMIT University, Australia



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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