In the Long Run, Other-Focused Happiness-Boosting Activities Are More Effective Than Self-Focused Activities
In this paper, we examine the effectiveness of self- and other-focused happiness-enhancing strategies over time. In a six-week study, we found that both strategies were both successful in the short-term. However, compared with self-focused strategies, other-focused happiness strategies more effectively enhanced levels of happiness in the long term.
Maria Sääksjärvi, Katarina Hellen, Pieter Desmet, and Hans Ruitenberg (2013) ,"In the Long Run, Other-Focused Happiness-Boosting Activities Are More Effective Than Self-Focused Activities ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 204-205.
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellen, University of Vaasa, Finland
Pieter Desmet, Delft University of Technology, The Netherlands
Hans Ruitenberg, IceMobile
E - European Advances in Consumer Research Volume 10 | 2013
Is Congruity Desirable for Brand Extensions? A Conceptual and Meta-Analytic Review
Qian (Claire) Deng, University of Prince Edward Island
Paul Richard Messinger, University of Alberta, Canada
Deprivation of Control and the Phonetic Appeal of Brand Names
Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management
Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?
Aaron Jeffrey Barnes, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA