In the Long Run, Other-Focused Happiness-Boosting Activities Are More Effective Than Self-Focused Activities

In this paper, we examine the effectiveness of self- and other-focused happiness-enhancing strategies over time. In a six-week study, we found that both strategies were both successful in the short-term. However, compared with self-focused strategies, other-focused happiness strategies more effectively enhanced levels of happiness in the long term.



Citation:

Maria Sääksjärvi, Katarina Hellen, Pieter Desmet, and Hans Ruitenberg (2013) ,"In the Long Run, Other-Focused Happiness-Boosting Activities Are More Effective Than Self-Focused Activities ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 204-205.

Authors

Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellen, University of Vaasa, Finland
Pieter Desmet, Delft University of Technology, The Netherlands
Hans Ruitenberg, IceMobile



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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