Measuring the Full Breadth of Consumer's Attitudes Towards Consumption

Anti-consumption is simply one area upon a larger continuum of consumers' attitude towards consumption. A thirteen-item scale was developed which measures consumers' pro/anti-consumption attitudes at both the micro and the macro level. The scales psychometric properties were also studied.



Citation:

Rajesh Iyer and James Muncy (2013) ,"Measuring the Full Breadth of Consumer's Attitudes Towards Consumption", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 341-341.

Authors

Rajesh Iyer, Bradley University, USA
James Muncy, Valdosta State University, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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