Not All Power Is Created Equal: Role of Social and Personal Power in Decision Making

We demonstrate that effect of power on context effects depends on its type: personal (vs. social) power attenuates the compromise effect, augments the choice deferral, and has no effect on the attraction effect. We further demonstrate that heightened sense of freedom for those with personal power that drives these effects



Citation:

Selin Malkoc and Michelle Duguid (2013) ,"Not All Power Is Created Equal: Role of Social and Personal Power in Decision Making ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 200-201.

Authors

Selin Malkoc, Washington University in St Louis
Michelle Duguid, Washington University in St Louis



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

Digital Storytelling and Post-Trust Online Sperm Marketing

Jennifer Takhar, Institut Supérieur de Gestion, Paris, France.
Laetitia Mimoun, HEC Paris, France

Read More

Featured

The Influence of Goal Specificity on Planning Effectiveness: A Meta-Analysis

Ekaterina Napolova, University of Technology Sydney
Francois Carrillat, University of Technology Sydney
Leona Tam, University of Technology Sydney

Read More

Featured

Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products

Lucas Stich, Ludwig-Maximilians-University Munich
Martin Spann, Ludwig-Maximilians-University Munich
Gerald Häubl, University of Alberta, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.