Not All Power Is Created Equal: Role of Social and Personal Power in Decision Making

We demonstrate that effect of power on context effects depends on its type: personal (vs. social) power attenuates the compromise effect, augments the choice deferral, and has no effect on the attraction effect. We further demonstrate that heightened sense of freedom for those with personal power that drives these effects



Citation:

Selin Malkoc and Michelle Duguid (2013) ,"Not All Power Is Created Equal: Role of Social and Personal Power in Decision Making ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 200-201.

Authors

Selin Malkoc, Washington University in St Louis
Michelle Duguid, Washington University in St Louis



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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