Advertising Beauty Can Influence Children’S Advertising Model Perception, Self-Perception and Advertising Effectiveness
Two experimental studies with respectively 8-10 year old (N=79) and 11-13 year old (N=61) girls and boys confirm the presence of the physical attractiveness stereotype in children and its negative influence on general self-worth for 8-10 year old boys and positive influence on attitudes and intentions for 8-10 year olds.
Iris Vermeir and Dieneke Van de Sompel (2013) ,"Advertising Beauty Can Influence Children’S Advertising Model Perception, Self-Perception and Advertising Effectiveness", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 198-199.
Iris Vermeir, University College Ghent & Ghent University, Belgium
Dieneke Van de Sompel, University College Ghent & Ghent University, Belgium
E - European Advances in Consumer Research Volume 10 | 2013
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