Advertising Beauty Can Influence Children’S Advertising Model Perception, Self-Perception and Advertising Effectiveness

Two experimental studies with respectively 8-10 year old (N=79) and 11-13 year old (N=61) girls and boys confirm the presence of the physical attractiveness stereotype in children and its negative influence on general self-worth for 8-10 year old boys and positive influence on attitudes and intentions for 8-10 year olds.



Citation:

Iris Vermeir and Dieneke Van de Sompel (2013) ,"Advertising Beauty Can Influence Children’S Advertising Model Perception, Self-Perception and Advertising Effectiveness", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 198-199.

Authors

Iris Vermeir, University College Ghent & Ghent University, Belgium
Dieneke Van de Sompel, University College Ghent & Ghent University, Belgium



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

Conducting Consumer-Relevant Research

Jeffrey Inman, University of Pittsburgh, USA
Margaret C. Campbell, University of Colorado, USA
Amna Kirmani, University of Maryland, USA
Linda L Price, University of Oregon, USA

Read More

Featured

G11. Sensory Placebo Effects: The Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes

Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce

Read More

Featured

Tuition Myopia: Temporal Discounting Induces a Myopic Focus on the Costs of Higher Education

Haewon Yoon, Indiana University, USA
Yang Yang, University of Florida, USA
Carey K. Morewedge, Boston University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.