Invented Vs. Inherited Brand Names: What’S the Difference?
This research examines linguistic attributes of invented brand names versus brands named after people or places. Analysis reveals distinct linguistic attributes of invented brands. The authors propose that certain attributes are selected for (or against) by name inventors and managers based on sound symbolism – the link between sound and meaning.
Ruth Pogacar, Emily Plant, and Laura Felton Rosulek (2013) ,"Invented Vs. Inherited Brand Names: What’S the Difference?", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 192-193.
Ruth Pogacar, University of Cincinnati, USA
Emily Plant, University of Montana, USA
Laura Felton Rosulek, University of Montana, USA
E - European Advances in Consumer Research Volume 10 | 2013
When News Gets Personal: The Evolution of Content in the Successive Retelling of Events
Shiri Melumad, University of Pennsylvania, USA
Yoon Duk Kim, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA
Ani Nenkova, University of Pennsylvania, USA
B8. Factors Influencing Collaborative Consumption Usage in the US market: An Exploratory Study
Pia Annette Albinsson, Appalachian State University
B. Yasanthi Perera, Brock University, Canada
Bidisha Burman, University of Mary Washington
Lubna Nafees, Appalachian State University
Stigmatization of a Cultural Ritual
Ingeborg Astrid Kleppe, Norwegian School of Economics and Business Administration, Norway
Natalia Maehle, Western Norway University of Applied Sciences
Cele Otnes, University of Illinois at Urbana-Champaign, USA