Reciprocities of Charitable Giving: Perspectives From Donors, Nonprofits and Beneficiaries

This study explores the notion of reciprocity in the context of charitable giving. Results show that donors, nonprofit staff, and beneficiaries, experience in various ways two broad types of reciprocities: reciprocity expectations, and reciprocity actions. Implications of the study of reciprocity in the context of charity are also revealed.



Citation:

Jonathan Deschenes, Jean-François Lalonde, and Guillaume Leti (2013) ,"Reciprocities of Charitable Giving: Perspectives From Donors, Nonprofits and Beneficiaries", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 190-191.

Authors

Jonathan Deschenes, HEC Montreal, Canada
Jean-François Lalonde, Sherbrooke University
Guillaume Leti, HEC Montreal, Canada



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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