Experiencing Works of Art Enhances Creativity: the Role of Inspiration As a Mediator

This research empirically documented the effect of experiencing works of art on creativity. Participants experiencing works of art were inspired more, and showed higher performance in creative search for solutions. Positive affect induced from inspiration explained the effect of art appreciation on creativity.


DongWhe Ahn and Nara Youn (2013) ,"Experiencing Works of Art Enhances Creativity: the Role of Inspiration As a Mediator", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 341-341.


DongWhe Ahn, Hongik University, Korea
Nara Youn, Hongik University, Korea


E - European Advances in Consumer Research Volume 10 | 2013

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