Experiencing Works of Art Enhances Creativity: the Role of Inspiration As a Mediator

This research empirically documented the effect of experiencing works of art on creativity. Participants experiencing works of art were inspired more, and showed higher performance in creative search for solutions. Positive affect induced from inspiration explained the effect of art appreciation on creativity.



Citation:

DongWhe Ahn and Nara Youn (2013) ,"Experiencing Works of Art Enhances Creativity: the Role of Inspiration As a Mediator", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 341-341.

Authors

DongWhe Ahn, Hongik University, Korea
Nara Youn, Hongik University, Korea



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

Decisional Conflict Predicts Myopia

Paul Edgar Stillman, Ohio State University, USA
Melissa Ferguson, Cornell University, USA

Read More

Featured

‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption

Pao Franco, University of Melbourne, Australia

Read More

Featured

Crime and Punishment through the Political Lens: How Liberals Forgive, and Conservatives Punish Ethical Brand Users

Thomas Allard, Nanyang Technological University, Singapore
Brent McFerran, Simon Fraser University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.