The End of Stigma? Understanding the Dynamics of Legitimisation in the Context of Tv Series Consumption

This research contributes to prior work on stigmatisation by looking at stigmatisation and legitimisation as social processes in the context of TV series consumption. Using in-depth interviews, we show that the dynamics of legitimisation are complex and accompanied by the reproduction of existing stigmas and creation of new stigmas.



Citation:

Stephanie Feiereisen, Dina Rasolofoarison, Kristine De Valck, and Julien Schmitt (2013) ,"The End of Stigma? Understanding the Dynamics of Legitimisation in the Context of Tv Series Consumption", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 184-185.

Authors

Stephanie Feiereisen, Cass Business School, City University London, United Kingdom
Dina Rasolofoarison, Aston Business School, Aston University, United Kingdom
Kristine De Valck, HEC Paris, France
Julien Schmitt, Aston Business School, Aston University, United Kingdom



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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