Transformation and Embodied Ritual in a Themed Servicescape Setting

We explore consumers’ embodied experiences within a themed servicescape setting where diners eat in darkness, and are served by blind staff. We show how service providers orchestrate a ritual process in a unique servicescape that reverses everyday norms for dining, and leads customers through an experience simultaneously challenging and humbling.


Pauline Maclaran, Elisabeth Tissiers-Desbordes, and Cele Otnes (2013) ,"Transformation and Embodied Ritual in a Themed Servicescape Setting", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 182-183.


Pauline Maclaran, Royal Holloway, University of London, UK
Elisabeth Tissiers-Desbordes, ESCP-Europe
Cele Otnes, University of Illinois at Urbana-Champaign


E - European Advances in Consumer Research Volume 10 | 2013

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