Transformation and Embodied Ritual in a Themed Servicescape Setting

We explore consumers’ embodied experiences within a themed servicescape setting where diners eat in darkness, and are served by blind staff. We show how service providers orchestrate a ritual process in a unique servicescape that reverses everyday norms for dining, and leads customers through an experience simultaneously challenging and humbling.


Pauline Maclaran, Elisabeth Tissiers-Desbordes, and Cele Otnes (2013) ,"Transformation and Embodied Ritual in a Themed Servicescape Setting", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 182-183.


Pauline Maclaran, Royal Holloway, University of London, UK
Elisabeth Tissiers-Desbordes, ESCP-Europe
Cele Otnes, University of Illinois at Urbana-Champaign


E - European Advances in Consumer Research Volume 10 | 2013

Share Proceeding

Featured papers

See More


Guilt Undermines Consumer Willingness to Buy More Meaningful Time

Ashley V. Whillans, Harvard Business School, USA
Elizabeth W. Dunn, University of British Columbia, Canada

Read More


Seeing Brands Through Rose-Colored Lenses: When Fear of Being Taken Advantage Of Leads to Increased Trust

Steven Shepherd, Oklahoma State University, USA
Gavan Fitzsimons, Duke University, USA

Read More


Shopping for Freedom: Moroccan Women's Experience in Supermarkets

Delphine Godefroit-Winkel, Toulouse Business School, Casablanca Campus
lisa penaloza, Kedge Business School
Sammy Kwaku Bonsu, Ghana Institute of Management and Public Administration

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.