Elucidating a Theory of Practice For Consumer Research

By addressing current conceptualizations of practice within consumer research, we suggest an alternative theory of practice that embraces subjective, context specific accounts of consumption. This alternative theory allows us reconnect with practitioners and the rewards they experience, consequently we link individuals to the social through the explication of external rewards



Citation:

Stephen Murphy and Maurice Patterson (2013) ,"Elucidating a Theory of Practice For Consumer Research ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 180-181.

Authors

Stephen Murphy, University of Limerick
Maurice Patterson, University of Limerick



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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