Antecedents of Brand Trust in the Baby Care Toiletries Product Brands: an Empirical Study in the Indian Context

The current study through extensive literature review aims at examining antecedents of brand trust in the baby care toiletries product category. The results suggest marketing strategy implications for companies that what essential factors they must keep in mind while promoting their baby care brand and winning trust of parents.



Citation:

Neha Srivastava and Satya Bhushan Dash (2013) ,"Antecedents of Brand Trust in the Baby Care Toiletries Product Brands: an Empirical Study in the Indian Context", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 178-179.

Authors

Neha Srivastava, K.J. Somaiya Institute of Management Studies and Research, Mumbai, India
Satya Bhushan Dash, Indian Institute of Management, Lucknow, India



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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