Perceived Benefit of Social Media and Commitment on Service

This study examined the effects of consumers’ perceived functional, economic, experiential, and symbolic benefits on consumers’commitments to social media service. Three dimensions of commitment were discussed, including calculative, affective, and normative commitment. Moderating effects of satisfaction of information and social influences of using social media service are examined.


JungKun Park, Teling Chung, and Younghee Lee (2013) ,"Perceived Benefit of Social Media and Commitment on Service", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 341-341.


JungKun Park, University of Houston, USA
Teling Chung, Iowa State University, USA
Younghee Lee, University of Houston, USA


E - European Advances in Consumer Research Volume 10 | 2013

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