The Weibo of Desire: Transforming Consumptionscapes in the Social Media Era
This study explores how Weibo, the Chinese Twitter, constructs consumers’ desires and promotes consumerism. Content analysis is applied to 250 consumption related Weibo messages. The findings show that idealizing and fantasizing are the ways that consumers use social media to construct and project their desires, and Weibo significantly boosts consumerism.
Jingyi Duan and Nikhilesh Dholakia (2013) ,"The Weibo of Desire: Transforming Consumptionscapes in the Social Media Era", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 340-340.
Jingyi Duan, University of Rhode Island, USA
Nikhilesh Dholakia, University of Rhode Island, USA
E - European Advances in Consumer Research Volume 10 | 2013
In Pursuit of Imperfection: How Flawed Products Can Reveal Valuable Process Information
Erin P Carter, University of Maine
Peter McGraw, University of Colorado, USA
Vicarious Pride: When Gift Customization Increases Recipients’ Appreciation of the Gift
Marta Pizzetti, Università della Svizzera Italiana
Michael Gibbert, Università della Svizzera Italiana
Magical Anchors: Initial Focal Attention Drives the Direction and Content of Essence Transfer
Thomas Kramer, University of California Riverside, USA
Wenxia Guo, Acadia University
Zhilin Yang, City University of Hong Kong