Constructing and Experiencing the ‘Other’: Space and Identity Politics in New Retail Contexts
We provide insights into the dynamics of constructing and experiencing the ‘other’ by consumers in traditional bazaars constructed as the new ‘other’ consumption spaces in Turkey. Through qualitative techniques, we unravel the means that enable people to construct new constellations of identities and construct their space in bazaars.
Handan Vicdan and A. Fuat Firat (2013) ,"Constructing and Experiencing the ‘Other’: Space and Identity Politics in New Retail Contexts ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 171-171.
Handan Vicdan, Emlyon Business School, France
A. Fuat Firat, The University of Texas-Pan American, U.S.A.
E - European Advances in Consumer Research Volume 10 | 2013
I5. Take That Mirror Away From me! Clothing Consumption by the Elderly and the Self-identity of the Young
Daniela Ferreira, Federal University of Rio de Janeiro
In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
Daniela Cristian, City University of London, UK
Bob Fennis, University of Groningen, The Netherlands
Luk Warlop, Norwegian School of Management, Norway
Visual Perceptual Research in Marketing
Kevin L. Sample, University of Georgia, USA
Henrik Hagtvedt, Boston College, USA
S. Adam Brasel, Boston College, USA