Constructing and Experiencing the ‘Other’: Space and Identity Politics in New Retail Contexts

We provide insights into the dynamics of constructing and experiencing the ‘other’ by consumers in traditional bazaars constructed as the new ‘other’ consumption spaces in Turkey. Through qualitative techniques, we unravel the means that enable people to construct new constellations of identities and construct their space in bazaars.



Citation:

Handan Vicdan and A. Fuat Firat (2013) ,"Constructing and Experiencing the ‘Other’: Space and Identity Politics in New Retail Contexts ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 171-171.

Authors

Handan Vicdan, Emlyon Business School, France
A. Fuat Firat, The University of Texas-Pan American, U.S.A.



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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