“Tell Me Again How I Need ‘Healthy’ Whole Grains?!”: Collective Assessment of Online Credibility and Negotiation of Truth in Difficult Decision-Making Processes

This research focuses on consumer narratives across different online platforms arising from consumption practices associated with the gluten-free lifestyle. Through a netnographic investigation, we describe the collective credibility assessment and negotiation of truth that takes place when consumers encounter negative eWOM or comments from experts such as registered dietitians.



Citation:

Ana Babic and Kristine de Valck (2013) ," “Tell Me Again How I Need ‘Healthy’ Whole Grains?!”: Collective Assessment of Online Credibility and Negotiation of Truth in Difficult Decision-Making Processes ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 13-15.

Authors

Ana Babic, HEC Paris, France
Kristine de Valck, HEC Paris, France



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

Names Are the Mirrors of the Soul: The Role of Possessive Brand Names in Brand Evaluations

Marina Puzakova, Lehigh University
Mansur Khamitov, Nanyang Technological University, Singapore

Read More

Featured

Cultivating a Network of Trust: Exploring The Trust Building Agency of Objects in Home Sharing

Marian Makkar, Auckland University of Technology, New Zealand
Drew Franklin, Auckland University of Technology, New Zealand

Read More

Featured

K9. Measuring Internet Slang Style in Advertisement: Scale Development and Validation

Shixiong Liu, Shenzhen University
Yi Wu, Tsinghua University
Wu Gong, Shenzhen University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.