Process of Solution Design: the Curator’S Intent and the Viewer's Interpretation

We address how to best minimize mismatch occurrences between what the supplier intends to provide versus what the customer envisions, especially in the context of art exhibition. We conducted ethnographic research featuring in-depth interviews and participant observation on the curator’s design process of the solution and the viewer’s consumption experience.


Hee Young Chung and Nara Youn (2013) ,"Process of Solution Design: the Curator’S Intent and the Viewer's Interpretation", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 340-340.


Hee Young Chung, Hongik University, Korea
Nara Youn, Hongik University, Korea


E - European Advances in Consumer Research Volume 10 | 2013

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