Consuming Music: a Phenomenological Investigation

Researchers have studied music as a component of environments, in advertisements, and as information (Kellaris et al. 1992, 1993, 1994; Kotler 1973; MacInnis and Park 1991). We investigate music by presenting results from a phenomenological study with consumers regarding songs that are familiar, examining music experience using consumer theories.


Gail Leizerovici and June Cotte (2013) ,"Consuming Music: a Phenomenological Investigation ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 164-167.


Gail Leizerovici, Ivey Business School, Western University, Canada
June Cotte, Ivey Business School, Western University, Canada


E - European Advances in Consumer Research Volume 10 | 2013

Share Proceeding

Featured papers

See More


G11. Sensory Placebo Effects: The Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes

Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce

Read More


A Complete Consumer Journey: Tracking Motivation in the Marketplace

Jacob Suher, Portland State University
Szu-chi Huang, Stanford University, USA
Leonard Lee, National University of Singapore, Singapore

Read More


Enhancing Perceptions toward In-Home Artificial Intelligence Devices through Trust: Anthropomorphism and Non-Branded Device Messages

Seth Ketron, East Carolina University
Brian Taillon, East Carolina University
Christine Kowalczyk, East Carolina University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.