Consuming Music: a Phenomenological Investigation
Researchers have studied music as a component of environments, in advertisements, and as information (Kellaris et al. 1992, 1993, 1994; Kotler 1973; MacInnis and Park 1991). We investigate music by presenting results from a phenomenological study with consumers regarding songs that are familiar, examining music experience using consumer theories.
Gail Leizerovici and June Cotte (2013) ,"Consuming Music: a Phenomenological Investigation ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 164-167.
Gail Leizerovici, Ivey Business School, Western University, Canada
June Cotte, Ivey Business School, Western University, Canada
E - European Advances in Consumer Research Volume 10 | 2013
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