Eco-Food Consumption: the Roles of Ethics, Healthstyles, and Environment

The focus of this roundtable is to discuss a phenomenon of eco-food (i.e. green, healthy and ethical food) and identify the main factors influencing eco-food consumption. We will also address the possible marketing strategies aimed at promoting eco-food and various methodological approaches, when researching eco-food consumption.


Natalia Maehle (2013) ,"Eco-Food Consumption: the Roles of Ethics, Healthstyles, and Environment", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 334-334.


Natalia Maehle, Institute for Research in Economics and Business Administration (SNF), Norway


E - European Advances in Consumer Research Volume 10 | 2013

Share Proceeding

Featured papers

See More


L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation

Oliver B. Büttner, University of Duisburg-Essen
Benjamin G. Serfas, University of Duisburg-Essen
Daria Euler, University of Duisburg-Essen
Mathias Clemens Streicher, University of Innsbruck, Austria

Read More


Paper Box or Plastic bag? Structural Package Design Elements Affect Health Perception and Consumption.

Joyce De Temmerman, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium

Read More


Trust in the Holy or the Material: The Combined Impact of Religiousness and Materialism on Life Satisfaction

Kelly Gabriel, Vilanova University, USA
Aronte Bennett, Vilanova University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.