Eco-Food Consumption: the Roles of Ethics, Healthstyles, and Environment

The focus of this roundtable is to discuss a phenomenon of eco-food (i.e. green, healthy and ethical food) and identify the main factors influencing eco-food consumption. We will also address the possible marketing strategies aimed at promoting eco-food and various methodological approaches, when researching eco-food consumption.


Natalia Maehle (2013) ,"Eco-Food Consumption: the Roles of Ethics, Healthstyles, and Environment", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 334-334.


Natalia Maehle, Institute for Research in Economics and Business Administration (SNF), Norway


E - European Advances in Consumer Research Volume 10 | 2013

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