An Attribution Explanation of the Effect of Valence Consistency on Review Helpfulness

Drawing on attribution theory, the current paper explores the role of valence consistency on review helpfulness. Three studies demonstrate that consistent reviews are more likely to be attributed to external factors that are more informative of the actual product quality and, hence, are perceived as more helpful.



Citation:

Simon Quaschning, Mario Pandelaere, and Iris Vermeir (2013) ,"An Attribution Explanation of the Effect of Valence Consistency on Review Helpfulness", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 162-163.

Authors

Simon Quaschning, University College Ghent - Ghent University
Mario Pandelaere, Ghent University, Belgium
Iris Vermeir, University College Ghent - Ghent University



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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