Same Same, But Different: How the Imperfect Reproduction of Institutional Practices By Inter-Connected Consumers Changes the Online Fashion Market.

We examine unintended market level consequences of practices adopted by interconnected consumers. We contribute to research on market level dynamics by analyzing how consumers imperfectly mimic existing institutional practices, thereby instigating institutional changes, including the redistribution of institutional work and the introduction of a new logic to the fashion field.



Citation:

Pierre-Yann Dolbec and Eileen Fischer (2013) ,"Same Same, But Different: How the Imperfect Reproduction of Institutional Practices By Inter-Connected Consumers Changes the Online Fashion Market.", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 9-12.

Authors

Pierre-Yann Dolbec, York University, Canada
Eileen Fischer, York University, Canada



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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