Evoking Informant Self-Reflexivity: a Case of Courtship Within the British Sikh Community

Our interpretive study contributes to reflexivity theories by focusing on evoking informant self-reflexivity. The findings reveal that techniques such as “reiterative questioning” and encourage informants to delve deeper into their emotions about courtship. We argue that evoking informant self-reflexivity is as significant to the interpretive research process as researcher reflexivity.



Citation:

Amandeep Takhar and Pepukayi Chitakunye (2013) ,"Evoking Informant Self-Reflexivity: a Case of Courtship Within the British Sikh Community", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 339-339.

Authors

Amandeep Takhar, University of Bedfordshire, United Kingdom
Pepukayi Chitakunye, University of KwaZulu-Natal, South Africa



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

C3. Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign

Bettina Rebekka Höchli, University of Bern
Claude Messner, University of Bern
Adrian Brügger, University of Bern

Read More

Featured

M7. The Mixed Effects of Nostalgia on Consumer Switching Behavior

Zhongqiang (Tak) Huang, University of Hong Kong
Xun (Irene) Huang, Nanyang Technological University, Singapore
Yuwei Jiang, Hong Kong Polytechic University

Read More

Featured

Public Discourse and Cultural Valorization in the Cancer Marketplace

Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
Benét DeBerry-Spence, University of Illinois at Chicago, USA
Søren TOLLESTRUP ASKEGAARD, University of Southern Denmark, Denmark
Sonya Grier, American University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.