Evoking Informant Self-Reflexivity: a Case of Courtship Within the British Sikh Community
Our interpretive study contributes to reflexivity theories by focusing on evoking informant self-reflexivity. The findings reveal that techniques such as “reiterative questioning” and encourage informants to delve deeper into their emotions about courtship. We argue that evoking informant self-reflexivity is as significant to the interpretive research process as researcher reflexivity.
Amandeep Takhar and Pepukayi Chitakunye (2013) ,"Evoking Informant Self-Reflexivity: a Case of Courtship Within the British Sikh Community", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 339-339.
Amandeep Takhar, University of Bedfordshire, United Kingdom
Pepukayi Chitakunye, University of KwaZulu-Natal, South Africa
E - European Advances in Consumer Research Volume 10 | 2013
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