Consuming Food As Play: Insights From Two Interpretive Studies

This study draws insights from two interpretive studies to explore how young people use food as an object of play, and contributes to our understanding of how food cultures are evolving, altered and changed in form, but not ultimately abandoned.


Pepukayi Chitakunye and Amandeep Takhar (2013) ,"Consuming Food As Play: Insights From Two Interpretive Studies", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 160-161.


Pepukayi Chitakunye, University of KwaZulu-Natal, South Africa
Amandeep Takhar, University of Bedfordshire, United Kingdom


E - European Advances in Consumer Research Volume 10 | 2013

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