Half-Households: Insights to Consumption Behaviour For Communal Products in Mixed Dwellings

This paper develops an understanding of collective consumption practices in multiple occupancy households. An alternative mode of dwelling, these non-family groups share living space and communal decision making about household consumption of products. The preliminary analysis of focus groups concentrate on the emergent categories of experience, international dimensions, and fluidity.


Jackie Clarke and Jillian Farquhar (2013) ,"Half-Households: Insights to Consumption Behaviour For Communal Products in Mixed Dwellings", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 339-339.


Jackie Clarke, Oxford Brookes University, UK
Jillian Farquhar, University of Bedfordshire, UK


E - European Advances in Consumer Research Volume 10 | 2013

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