The Collective Coping Strategies of Vulnerable Consumers

This research investigates financially vulnerable adolescents and their consumer coping strategies. Employing a qualitative methodology, strategies developed by adolescents and their families to access a ritual event are explored. Individual and collective approaches to manage disadvantage include individual and collective problem solving and/or emotional techniques. Perceptions of vulnerability are challenged.


Peter Nuttall, Julie Tinson, Maria Piacentini, and Hayley Cocker (2013) ,"The Collective Coping Strategies of Vulnerable Consumers", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 152-153.


Peter Nuttall, University of Bath, UK
Julie Tinson, University of Stirling, UK
Maria Piacentini, Lancaster University, UK
Hayley Cocker, Lancaster University, UK


E - European Advances in Consumer Research Volume 10 | 2013

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