The Influence of Time-Interval Descriptions on Goal-Pursuit Decisions

We find that people are more likely to pursue goals when the time allotted to goal pursuit is described by extents ("in 2 months") rather than dates ("by February 3"). This may happen because extents prompt a greater focus on the distant future and on long-term consequences of goal completion.



Citation:

Nira Munichor and Robyn LeBoeuf (2013) ,"The Influence of Time-Interval Descriptions on Goal-Pursuit Decisions", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 148-149.

Authors

Nira Munichor, Hebrew University of Jerusalem, Israel
Robyn LeBoeuf, University of Florida, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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