Giving Yourself a Gift This Christmas
This research aims to examine the immigrants’ self-gift behavior while they experience their Christmas event in the UK. Employing the critical incident technique, It attempts to see how effective self-gift giving as a tool to express the identity and how self-gifts can help to increase the immigrants’ emotional well-being.
Theeranuch Pusaksrikit (2013) ,"Giving Yourself a Gift This Christmas", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 339-339.
Theeranuch Pusaksrikit, University of the Thai Chamber of Commerce, Thailand
E - European Advances in Consumer Research Volume 10 | 2013
Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence
*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway
O1. Choice, Rejection, and Context Effects
Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education
K4. Movie Reviews and their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures
Subimal Chatterjee, SUNY Binghamton, USA
Ning Fu, SUNY Binghamton, USA
Qi Wang, SUNY Binghamton, USA