Lone No More: the Sociable Ethical Consumer
Based on 6 months ethnographic participant observation and in-depth interviews with a self-defined ethically conscious consumer group in Korea the study reconceptualises ethical consumption and problematises contemporary views of the ethical consumer. Theoretical and methodological implications for the practice of qualitative research in a Korean context are also advanced.
Minhye Lee, Andrea Davies, and Matthew Higgins (2013) ,"Lone No More: the Sociable Ethical Consumer", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 339-339.
Minhye Lee, University of Leicester, U.K.
Andrea Davies, University of Leicester, U.K.
Matthew Higgins, University of Leicester, U.K.
E - European Advances in Consumer Research Volume 10 | 2013
When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption
Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo
Running Through Time: How Life Rhythms Foster Identity Permanence
Benjamin Rosenthal, Fundação Getúlio Vargas
Eliane Zamith Brito, Fundação Getúlio Vargas
Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding
Danit Ein-Gar, Tel Aviv University, Israel