Emotional Suppression As a Moderator For the Impact of a Transgression on Consumers’ Satisfaction

This research demonstrates that consumers who are better able to suppress the negative emotions experienced a lower decrease in their satisfaction evaluation of the relationship with the seller after a transgression than those who had a lower negative emotion suppression capacity behavior.



Citation:

Tatiane Silva dos Santos, Paulo Henrique Muller Prado, Danielle Mantovani, and José Carlos Korelo (2013) ,"Emotional Suppression As a Moderator For the Impact of a Transgression on Consumers’ Satisfaction", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 339-339.

Authors

Tatiane Silva dos Santos, Universidade Federal do Paraná
Paulo Henrique Muller Prado, Universidade Federal do Paraná
Danielle Mantovani, Universidade Federal do Paraná
José Carlos Korelo, Universidade Federal do Paraná



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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