Commitment to Virtuous Behaviors - How Self-Control Shapes Commitment to Near Versus Distant Behaviors

Across four studies time execution and self-control are shown to influence commitment to virtuous behaviors. Low self-control consumers prefer committing to the distant future when one’s schedule is abstract. High self-control consumers prefer committing to the near future when one’s schedule is concrete. The effect is mediated by time slack.



Citation:

danit ein-gar (2013) ,"Commitment to Virtuous Behaviors - How Self-Control Shapes Commitment to Near Versus Distant Behaviors ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 150-151.

Authors

danit ein-gar, tel-aviv university



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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