Healthier By Precommitment

Increasingly, obesity-related interventions rely on providing incentives to encourage healthier food choices. Behavioral science research has shown, however, that incentives alone may not fully engage consumers. Here, we show in a randomized controlled field experiment that urging self-control through precommitment can significantly improve incentive utilization and healthy nutrition behavior.



Citation:

Janet Schwartz, Daniel Mochon, and Dan Ariely (2013) ,"Healthier By Precommitment", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 145-145.

Authors

Janet Schwartz, Tulane Universty, USA
Daniel Mochon, Tulane University, USA
Dan Ariely, Duke University, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

K9. Measuring Internet Slang Style in Advertisement: Scale Development and Validation

Shixiong Liu, Shenzhen University
Yi Wu, Tsinghua University
Wu Gong, Shenzhen University

Read More

Featured

A Salience Theory of Three Novel Exposure Effects

Kellen Mrkva, Columbia University, USA
Leaf Van Boven, University of Colorado, USA

Read More

Featured

Cohesion or Coercion? Why Coordinated Behavior Backfires in Marketing Contexts

Noah VanBergen, University of Cincinnati, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.