Healthier By Precommitment

Increasingly, obesity-related interventions rely on providing incentives to encourage healthier food choices. Behavioral science research has shown, however, that incentives alone may not fully engage consumers. Here, we show in a randomized controlled field experiment that urging self-control through precommitment can significantly improve incentive utilization and healthy nutrition behavior.


Janet Schwartz, Daniel Mochon, and Dan Ariely (2013) ,"Healthier By Precommitment", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 145-145.


Janet Schwartz, Tulane Universty, USA
Daniel Mochon, Tulane University, USA
Dan Ariely, Duke University, USA


E - European Advances in Consumer Research Volume 10 | 2013

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