The Influence of Activating Social Motivations As a Mechanism to Avoid Ego-Defensive Responses Associated With Terror Management to Risk Communication
In an experimental study, we find that highlighting the suffering that family members would endure as a result of a loved one’s death can result in health communications that facilitate acknowledgment of health risk and increase intent to cease engaging in risky behavior (e.g., smoking).
Paul M. Connell, Michael M. Kamins, and Ingrid M. Martin (2013) ,"The Influence of Activating Social Motivations As a Mechanism to Avoid Ego-Defensive Responses Associated With Terror Management to Risk Communication", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 144-144.
Paul M. Connell, Cass Business School, City University London
Michael M. Kamins, State University of New York at Stony Brook
Ingrid M. Martin, California State University Long Beach, USA
E - European Advances in Consumer Research Volume 10 | 2013
Meaningfulness in New Products: Conceptualization and Measurement
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa
Q3. Academic Branding on Social Media: Examining the Influence of Personal Brands on the Professor-Student Relationships
Edita Petrylaite, Northumbria University, UK
Darija Aleksic, University of Ljubljana
Understanding Consumer Sensory Preferences: An Ethnographic Investigation of Sensory Flamboyance and Subtlety in India
Tanuka Ghoshal, Baruch College, USA
Russell W. Belk, York University, Canada