The Influence of Activating Social Motivations As a Mechanism to Avoid Ego-Defensive Responses Associated With Terror Management to Risk Communication

In an experimental study, we find that highlighting the suffering that family members would endure as a result of a loved one’s death can result in health communications that facilitate acknowledgment of health risk and increase intent to cease engaging in risky behavior (e.g., smoking).



Citation:

Paul M. Connell, Michael M. Kamins, and Ingrid M. Martin (2013) ,"The Influence of Activating Social Motivations As a Mechanism to Avoid Ego-Defensive Responses Associated With Terror Management to Risk Communication", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 144-144.

Authors

Paul M. Connell, Cass Business School, City University London
Michael M. Kamins, State University of New York at Stony Brook
Ingrid M. Martin, California State University Long Beach, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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