Prosocial Spending and Well-Being: Cross-Cultural Evidence For a Psychological Universal

People around the world derive happiness from spending money on others. Prosocial spending is associated with greater happiness in 120 out of 136 countries; both actual and recalled prosocial spending impacts happiness across countries differing in wealth (Canada, Uganda, and India). Happiness from helping others emerges in diverse cultural contexts.



Citation:

Michael Norton, Lara Aknin, Chris Barrington-Leigh, Elizabeth Dunn, John Helliwell, and Robert Biswas-Deiner (2013) ,"Prosocial Spending and Well-Being: Cross-Cultural Evidence For a Psychological Universal", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 5-8.

Authors

Michael Norton, Harvard Business School, USA
Lara Aknin, University of British Columbia, Canada
Chris Barrington-Leigh, University of British Columbia, Canada
Elizabeth Dunn, University of British Columbia, Canada
John Helliwell, University of British Columbia, Canada
Robert Biswas-Deiner, Centre for Applied Positive Psychology



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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