The Power of Giving: Why People Give Over Time

What motivates lasting giving? The results of four laboratory experiments reveal that feeling powerful, spurred by pictures of smiling children or mindset priming tasks, drives giving over the long run. These findings contribute to research on charitable giving as well as research on power.



Citation:

Emily Garbinsky and Jennifer Aaker (2013) ,"The Power of Giving: Why People Give Over Time", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 5-8.

Authors

Emily Garbinsky, Stanford University, USA
Jennifer Aaker, Stanford University, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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