Product Design As a Cue For the Performance Quality of Products: an Exploration Into the Value of Visual and Haptic Characteristics
This research explores the visual and haptic characteristics in product design that consumers use for their perceptions of a product’s performance quality. The results of in-depth interviews demonstrate that consumers use attractiveness, symbolic associations, size, weight, ergonomics, material, and the haptic quality of components to form performance quality perceptions.
Ruth Mugge (2013) ,"Product Design As a Cue For the Performance Quality of Products: an Exploration Into the Value of Visual and Haptic Characteristics", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 140-141.
Ruth Mugge, Delft University of Technology, The Netherlands
E - European Advances in Consumer Research Volume 10 | 2013
K4. Movie Reviews and their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures
Subimal Chatterjee, SUNY Binghamton, USA
Ning Fu, SUNY Binghamton, USA
Qi Wang, SUNY Binghamton, USA
Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time
Liang Huang, University of Arizona, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
The Victory Effect: Is First-Place Seeking Stronger than Last-Place Aversion?
David Hardisty, University of British Columbia, Canada
Steven Shechter, University of British Columbia, Canada