Product Design As a Cue For the Performance Quality of Products: an Exploration Into the Value of Visual and Haptic Characteristics

This research explores the visual and haptic characteristics in product design that consumers use for their perceptions of a product’s performance quality. The results of in-depth interviews demonstrate that consumers use attractiveness, symbolic associations, size, weight, ergonomics, material, and the haptic quality of components to form performance quality perceptions.



Citation:

Ruth Mugge (2013) ,"Product Design As a Cue For the Performance Quality of Products: an Exploration Into the Value of Visual and Haptic Characteristics", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 140-141.

Authors

Ruth Mugge, Delft University of Technology, The Netherlands



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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