The ‘Young Global Elite’ of Tomorrow: Attachment to Foodstuffs, Food Brands and Food Consumption Practices in a Liquid, Mobile World

This study is a cross-cultural comparison between Europe and Asia that examines the ‘young future global elite’. The research demonstrates that in liquid modern times, foodstuffs and food consumption practices remain and exist as highly embedded infrastructures that anchor individuals to their native and other cultures.



Citation:

Nina Brosius and Ashleigh Logan (2013) ,"The ‘Young Global Elite’ of Tomorrow: Attachment to Foodstuffs, Food Brands and Food Consumption Practices in a Liquid, Mobile World", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 338-338.

Authors

Nina Brosius, University of Auckland, New Zealand
Ashleigh Logan, University of Strathclyde, UK



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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