Conceptualising Mortality: Exploring Existential Anxiety of Death Among Potential Organ Donors

Drawing on existential writing and through 24 phenomenological interviews, this paper contributes to the theorization of death in consumer research by exploring how potential donors reconcile with the thematization of mortality in organ donation campaigns. I discuss how organ donation heightens self-reflexivity and challenge cultural conception of ‘natural death’.



Citation:

Ai-Ling Lai (2013) ,"Conceptualising Mortality: Exploring Existential Anxiety of Death Among Potential Organ Donors ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 137-138.

Authors

Ai-Ling Lai, University of Leicester, UK



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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