Conceptualising Mortality: Exploring Existential Anxiety of Death Among Potential Organ Donors
Drawing on existential writing and through 24 phenomenological interviews, this paper contributes to the theorization of death in consumer research by exploring how potential donors reconcile with the thematization of mortality in organ donation campaigns. I discuss how organ donation heightens self-reflexivity and challenge cultural conception of ‘natural death’.
Ai-Ling Lai (2013) ,"Conceptualising Mortality: Exploring Existential Anxiety of Death Among Potential Organ Donors ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 137-138.
Ai-Ling Lai, University of Leicester, UK
E - European Advances in Consumer Research Volume 10 | 2013
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Iina Ikonen, Vrije Universiteit Amsterdam
Aylin Aydinli, Vrije Universiteit Amsterdam
Peeter Verlegh, Vrije Universiteit Amsterdam
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Haesung Annie Jung, University of Texas at Austin, USA
Marlone Henderson, University of Texas at Austin, USA
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Jesse R. Catlin, California State University, Sacramento
Yitong Wang, University of Technology Sydney
Rommel J. Manuel, California State University, Sacramento