Goods and the Last Drop: Memory For End Satiation Delays Repeat Consumption Frequency

Five experiments reveal that end satiety level determines delay in repeat consumption and that this effect is driven by a memory bias to recall the end of the most recent consumption episode. These findings elucidate factors that influence repeat consumption and suggest ways to decrease the delay between consumption episodes.



Citation:

Emily Garbinsky, Carey Morewedge, and Baba Shiv (2013) ,"Goods and the Last Drop: Memory For End Satiation Delays Repeat Consumption Frequency", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 130-130.

Authors

Emily Garbinsky, Stanford University, USA
Carey Morewedge, Carnegie Mellon University, USA
Baba Shiv, Stanford University, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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