The Influence of Looking Down Versus Up As a Learned Distance Cue on Level of Construal
People generally look down (up) to perceive nearby (distant) objects. Five experiments show that because looking down (up) has come to serve as a proximity (distance) cue, looking down (up) evokes more concrete (abstract) processing. Two additional experiments delineate a link between level of construal and preference-decision consistency.
Anneleen Van Kerckhove, Maggie Geuens, and Iris Vermeir (2013) ,"The Influence of Looking Down Versus Up As a Learned Distance Cue on Level of Construal", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 128-129.
Anneleen Van Kerckhove, Ghent University, Belgium
Maggie Geuens, Ghent University, Belgium
Iris Vermeir, University College Ghent, Belgium
E - European Advances in Consumer Research Volume 10 | 2013
How Numeric Roundness Influences Probability Perceptions
Julio Sevilla, University of Georgia, USA
Rajesh Bagchi, Virginia Tech, USA
Running Through Time: How Life Rhythms Foster Identity Permanence
Benjamin Rosenthal, Fundação Getúlio Vargas
Eliane Zamith Brito, Fundação Getúlio Vargas
Product Retention (vs. Acquisition) Choices and Preference for Person-Related Features
Liad Weiss, University of Wisconsin - Madison, USA