The Influence of Looking Down Versus Up As a Learned Distance Cue on Level of Construal
People generally look down (up) to perceive nearby (distant) objects. Five experiments show that because looking down (up) has come to serve as a proximity (distance) cue, looking down (up) evokes more concrete (abstract) processing. Two additional experiments delineate a link between level of construal and preference-decision consistency.
Anneleen Van Kerckhove, Maggie Geuens, and Iris Vermeir (2013) ,"The Influence of Looking Down Versus Up As a Learned Distance Cue on Level of Construal", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 128-129.
Anneleen Van Kerckhove, Ghent University, Belgium
Maggie Geuens, Ghent University, Belgium
Iris Vermeir, University College Ghent, Belgium
E - European Advances in Consumer Research Volume 10 | 2013
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