I Win!: an Exploration of the Male Information Shopper

With the emergence of social media and new technologies, consumers are increasingly engaging in extensive information search not only for expensive items but also for mundane goods. This film brings to life the motivations behind men's search and shopping behavior within the context of a broader online consumer behavior study.


Linda Tuncay Zayer, Aaron Salles Torres, Peter Coleman, and Avro Deb (2013) ,"I Win!: an Exploration of the Male Information Shopper", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 332-332.


Linda Tuncay Zayer, Loyola University Chicago, USA
Aaron Salles Torres, Loyola University Chicago, USA
Peter Coleman, Loyola University Chicago, USA
Avro Deb, Loyola University Chicago, USA


E - European Advances in Consumer Research Volume 10 | 2013

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