“Move It Along”: Toward an Understanding of Value Creation in Object Circulation

Through a qualitative investigation, we explore the value creation that ensues from the circulation of objects, unveiling three sets of practices associated with circulating objects. These practices move objects to the center of a material-symbolic ensemble, reinforcing relationships among group members and increasing the symbolic value of these circulating objects.


Bernardo Figueiredo and Daiane Scaraboto (2013) ,"“Move It Along”: Toward an Understanding of Value Creation in Object Circulation", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 122-123.


Bernardo Figueiredo, University of Southern Denmark, Denmark
Daiane Scaraboto, Pontificia Universidad Católica de Chile


E - European Advances in Consumer Research Volume 10 | 2013

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