Who Done It? a Study of Responsible Consumers´ Evaluations of a Maltfunctioning System

Responsible consumption is framed in existing work as a reaction against something that is fundamentally wrong in contemporary societies, a malfunctioning of the system. By using grounded theory, this paper explores whether responsible consumers have a shared belief about the reasons for this malfunctioning. The main finding of this paper is that responsible consumers report doing different actions, acknowledge pursuing different goals and their actions have different targets, according to their beliefs about the ultimate reasons for the malfunctioning system. Not only are those beliefs, goals, and actions interrelated but they reflect deeper views of what kind of power should be exercised on consumers┬┤ side to counteract those forces.



Citation:

Carmen Valor, Isabel Carrero, and Estela Díaz (2013) ,"Who Done It? a Study of Responsible Consumers´ Evaluations of a Maltfunctioning System ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 120-121.

Authors

Carmen Valor, Universidad Pontificia Comillas, Spain
Isabel Carrero, Universidad Pontificia Comillas, Spain
Estela Díaz, Universidad Pontificia Comillas



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

J6. Cozying up to the Kardashians: A Theory for Consumers' Affinity towards Celebrity Gossip

Jayant Nasa, Indian School of Business
Tanuka Ghoshal, Baruch College, USA
Raj Raghunathan, University of Texas at Austin, USA

Read More

Featured

When Zero Prices Backfire: A Dual-Process Model for Understanding Consumers’ Reactions to Zero Prices

Fengyan Cai, Shanghai Jiao Tong University
Xiaomeng Fan, Northwestern University, USA
Galen V. Bodenhausen, Northwestern University, USA

Read More

Featured

L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation

Oliver B. Büttner, University of Duisburg-Essen
Benjamin G. Serfas, University of Duisburg-Essen
Daria Euler, University of Duisburg-Essen
Mathias Clemens Streicher, University of Innsbruck, Austria

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.