Does Cash Or Credit Increase Unhealthy Food Purchasing? a Reconciliation of Conflicting Evidence
Two studies support the theorizing that when consumption immediately follows payment (vs. when consumption is delayed), a consumer is more likely to choose a higher calorie food option when paying in cash (vs. credit). These findings thus reconcile an existing discrepancy in the literature on method of payment.
Lauren Bloch and Rajesh Bagchi (2013) ,"Does Cash Or Credit Increase Unhealthy Food Purchasing? a Reconciliation of Conflicting Evidence ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 1-4.
Lauren Bloch, Baruch College, USA
Rajesh Bagchi, Virginia Tech, USA
E - European Advances in Consumer Research Volume 10 | 2013
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