Does Cash Or Credit Increase Unhealthy Food Purchasing? a Reconciliation of Conflicting Evidence

Two studies support the theorizing that when consumption immediately follows payment (vs. when consumption is delayed), a consumer is more likely to choose a higher calorie food option when paying in cash (vs. credit). These findings thus reconcile an existing discrepancy in the literature on method of payment.



Citation:

Lauren Bloch and Rajesh Bagchi (2013) ,"Does Cash Or Credit Increase Unhealthy Food Purchasing? a Reconciliation of Conflicting Evidence ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 1-4.

Authors

Lauren Bloch, Baruch College, USA
Rajesh Bagchi, Virginia Tech, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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