Time of Day Effects on the Regulation of Food Consumption After Exposure to Advertisements For Healthy and Unhealthy Foods

This research explores the relationship between advertising content and food intake earlier versus later in the day. Two studies show that individuals exposed to healthy food primes in the afternoon—both through advertisements and via a word search task—eat less than consumers who see unhealthy or non-food control advertisements.



Citation:

Wendy Boland, Paul Connel, and Beth Vallen (2013) ,"Time of Day Effects on the Regulation of Food Consumption After Exposure to Advertisements For Healthy and Unhealthy Foods", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 1-4.

Authors

Wendy Boland, American University, USA
Paul Connel, City University, London, UK
Beth Vallen, Fordham University, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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