Strategies For Managing the Relational Self: the Case of Women’S Consumption of Cosmetics

We challenge the ongoing social stigma of how beauty and artifice contribute to the sexual objectification of women and explore women’s relational selves via the context of cosmetics consumption. Unstructured phenomenological interviews reveal four different strategies for managing the relational self, across assorted social spaces.


Chihling Liu, Debbie Keeling, and Margaret Hogg (2013) ,"Strategies For Managing the Relational Self: the Case of Women’S Consumption of Cosmetics", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 118-119.


Chihling Liu, Manchester Business School, UK
Debbie Keeling, Manchester Business School, UK
Margaret Hogg, Lancaster University Management School, UK


E - European Advances in Consumer Research Volume 10 | 2013

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