Charitable Giving to Controllable Misfortunes: the Role of Deliberation and Victim Identifiability

People are less generous towards the victim of a misfortune when the misfortune is controllable by the victim (vs. uncontrollable). We investigate how generosity toward controllable misfortunes is increased, and show that charitable requests that exclude the victim’s personal information and promote donors’ deliberation will increase giving to controllable misfortunes.


Yoshiko DeMotta, Sankar Sen, and Stephen Gould (2013) ,"Charitable Giving to Controllable Misfortunes: the Role of Deliberation and Victim Identifiability", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 116-117.


Yoshiko DeMotta, Fairleigh Dickinson University, USA
Sankar Sen, Baruch College, USA
Stephen Gould, Baruch College, USA


E - European Advances in Consumer Research Volume 10 | 2013

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