The Relationship Between Overconfidence and Underconfidence, and Consumer Value

This research documents the relationship between knowledge miscalibration (overconfidence or underconfidence) and the dimensions of consumer value achieved through consumption, including perceived play, aesthetics, excellence and efficiency. Findings reveal that overconfidence is positively related to perceived play and excellence, and underconfidence is positively related to perceived efficiency and aesthetics.



Citation:

Kamran Razmdoost and Radu Dimitriu (2013) ,"The Relationship Between Overconfidence and Underconfidence, and Consumer Value", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 113-114.

Authors

Kamran Razmdoost, Cranfield School of Management, UK
Radu Dimitriu, Cranfield School of Management, UK



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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