Consequence of Motivated Goal Setting on Sequential Goals in Investment Decision Making
We examine the relationship between what we term “strategic goal setting,” confirmation of the goal, and subsequent risk taken in investment decisions. Four studies present evidence that setting a minimal, conservative goal (vs. high goal) and achieving it leads to a spike in the level of risk taken in subsequent decisions due to a persistent loss frame.
Cecile Cho (2012) ,"Consequence of Motivated Goal Setting on Sequential Goals in Investment Decision Making", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 187-190.
Cecile Cho, University of California, Riverside, USA
NA - Advances in Consumer Research Volume 40 | 2012
G3. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits
Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Sungkyunkwan University
Rejecting Moralized Products: Moral Identity as a Predictor of Reactance to “Vegetarian” and “Sustainable” Labels
Rishad Habib, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Karl Aquino, University of British Columbia, Canada
A Journey with no Return into the Animal Kingdom: The Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement
Renata Andreoni Barboza, IBMEC-Instituto Brasileiro de Mercado de Capitais
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